Initiated by our partner Heode, Heod'ays is a solidarity operation that transforms Black Friday into an ethically committed event. It shows that it is possible to consume while having a positive impact on major issues such as access to drinking water.

A committed initiative for a responsible Black Friday

Black Friday is often criticised for over-consumption, but with Heod'ays it becomes an opportunity to support concrete actions. This year, Heode is renewing its support for the purchasing power of the French by running promotions, and is working with Fonto de vivo to use this operation to support an essential cause: access to healthy water. Thanks to our ORISA® purifiers, manufactured in France, Heode is committed to ensuring access to water for all. Our innovative water filtration devices eliminate over 99.99% of bacteria, viruses, parasites and microplastics, guaranteeing clean, safe water for vulnerable populations.

A collaboration in favour of access to drinking water

On Friday 29 November 2024, Heode customers will have the opportunity to contribute to this humanitarian cause. On this day, profits made on the www.heode.fr website will be used to finance ORISA® water purifiers. In the form of donations, they will be distributed to vulnerable populations for whom access to drinking water is a daily challenge; through NGOs who will ensure their distribution on the ground. This initiative demonstrates that by combining innovation, responsibility and solidarity, we can improve the living conditions of populations facing major health problems.

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Giving meaning to your consumption

On 29 November, when you buy during the Heod'ays, you'll not only be taking advantage of special offers, but you'll also be playing an active part in a movement for solidarity. Thanks to your purchases, water purifiers will be sent to critical areas, offering a better quality of life to people in need. The Heod'ays symbolise much more than just a day of promotions: they are an invitation to rethink our consumption habits.

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A committed partnership for lasting change

Heode, a specialist in kit fittings for commercial vehicles, is our partner when it comes to travelling and nomadism. Based in the Loire department, the company offers kit furniture, interior and exterior equipment and vehicle wrapping solutions.

At Fonto de vivo, our mission is to make drinking water accessible to everyone. Heode's commitment enables us to strengthen our actions, while supporting the local French economy.

This partnership demonstrates that it is possible to consume while having a positive impact on major issues such as access to drinking water.

We would like to thank Heode for their commitment to our corporate mission during the Heod'ays: to give each and every one of us the power to be resilient in the face of the water crisis.